Bj’s 30 Years in 30 Days—June 28 Lesson #8

  Bj Kirschner      28 June 2022     

The month of June marks my 30th Anniversary in market research. Since 30 days hath June and I love a good countdown, I have decided to do a Market Research Thought of the Day each day in June. Enjoy! Bj bj@just-worldwide.com

Bj’s 30 Years in 30 Days—June 28 Lesson #8

Okay, you’ve slogged through nearly a month of these posts, you’ve laughed and cried (more crying, no doubt), you’ve learned, your life has been transformed.  Aw, thanks for saying that.

You’re lying.

Is there a point to all of this?  Are you going to wrap this up in any useful way?  You even posted on Sundays. 

Unless someone offers to turn this into a book, the point is simply to have a bit of fun with this dead-serious industry, to celebrate it and the people who work in it, to impart some of the lessons I was so lucky to learn and wanted to pass on eagerly. 

But, if you insist on a lesson…

People are not numbers.

I said it in out weeklong tribute to recruiting and many other places, reminding everyone that respondents are not quota numbers.  Even in quant studies, there are people behind the quotas with issues and concerns, even in the easiest clearest recruits.

I said it when I spoke about how we need to treat our colleagues.  That means you and me and the clients and the recruiters and everyone else.  None of us are cogs, all of us are wheels.  We all have specific parts to play and specific reasons to be involved on specific projects.

As soon as a person is identified as a target or aligned with a task, that person becomes more than a number.  It’s that simple.


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