Our company’s mission is to enable pharma to make better decisions for better patient futures.
We deliver on this mission through our company values, namely:
Self-Belief: believe in yourself and the team; dare to take opportunities
Passion: serve with drive and purpose
Courage: dare to not take the conventional path; have the courage of your convictions and do what is right
Growth: support an environment where professional and personal goals are shared, encouraged and achieved. Learn and share your knowledge, growing with others.
Smarts: think intelligently; be mindful and solution oriented
Respect differences: cultivate and encourage diversity of opinions
This Code of Conduct is built on these values, and gives clear expectation and guidance on how we conduct business and our commitment to ethics and integrity. All of us share the responsibility to live by this Code.
‘Business ethics’ is the common term for the steps we take to protect our business and our business partners from engagement in any form of corruption and bribery. It is a way to create long-term business value, in our efforts to make Just Worldwide a sustainable business. We follow simple and clear rules, engage responsibly with stakeholders, transparently account for the financial transactions we make and work against corruption in all its forms. This is a way to demonstrate financial and social responsibility.
Not every situation you face may be addressed in this Code of Conduct; if you are unsure how Just Worldwide’s standards or values apply in a given situation, please ask questions and seek further guidance from any of the following:
Chris Waters: Group CFO / Delveen Mallak Chief P&C Officer / Moniola Olusanjo: Global Compliance Officer
You must read this Code of Conduct, keep it in mind and use it to guide your decisions and actions.
Peter Cunningham (Founder and Group CEO)
Just Worldwide employees
Just Worldwide Managers / Senior Staff
Suppliers
Just Worldwide is committed to the highest ethical standards of business conduct.
We operate around the globe and respect and comply with the law wherever we do business. For example, we focus on complying with all local and international anti- corruption laws, regulations, standards, policies and procedures that may apply to our business such as the U.S. Foreign Corrupt Practices Act, the U.K. Bribery Act and the UN Guiding Principles on Business and Human Rights.
We also ensure that we comply with applicable pharmaceutical laws and regulations governing our work with our clients.
Our Code of Conduct serves as a guide for ethical decision-making. Business ethics is about acting with integrity, and with respect for the integrity of others and in compliance with international standards for responsible business conduct. One key focus for business ethics is to prevent corruption, fraud and theft in all its forms, ranging from extortion and bribery to other ways of exercising undue influence. We take this very seriously through continued employee training, and employee and supplier contract wording. We hold ourselves accountable for our actions, and are transparent about our decisions and practices.
This Code of Conduct details what integrity means to the company and sets the global standard for business ethics conduct. In some countries, local laws, regulations, industry codes or local Just Worldwide company policy may set specific requirements that are more stringent than this Code of Conduct. Where this is so, we follow the more stringent rules.
This Code applies to anyone who conducts business for or on behalf of Just Worldwide including:
Not every situation you face may be addressed in this Code of Conduct; if you are unsure how Just Worldwide standards or values apply in a given situation, please ask questions and seek further guidance from key contacts as detailed in the introduction.
Each and every one of us are responsible for ensuring that we follow the highest ethical standards of business conduct, and we will be held accountable for upholding our commitments to our Just Worldwide values, this Code of Conduct and the related policies and procedures.
2. We speak up
Just Worldwide fully encourages an open and honest culture of trust and integrity.
Part of building such a culture of trust is speaking up about any ethical or compliance concern so we can address possible issues as soon as possible. By speaking up, employees are doing the right thing and contributing to an ethical culture at our Group.
If you are unsure of how our standards or values apply to a given situation, or if you suspect a potential compliance deviation, you are responsible for raising it through the appropriate channels.
2.1 How to report a concern
Anyone who becomes aware of an actual or potential violation of this Code of Conduct can and should speak up. If you feel comfortable, talk to your manager about it. Such conversation may easily remedy many issues. If you are not comfortable with this, or appropriate action is not being taken to address an issue, please contact:
Both employees and external partners can anonymously report concerns to our Whistleblower policy, which can be read on our Intranet or shared on request, within which is the link to be able to report any issues anonymously.
2.2 Non-retaliation
We have no tolerance for retaliation at Just Worldwide. You will not suffer any adverse consequences for:
Anyone who retaliates against an employee for engaging in any of these activities will be subject to disciplinary action, up to and including termination.
3. General Business Ethics
Just Worldwide is committed to fostering an open and honest culture of trust and integrity.
We interact responsibly, ethically and transparently with all our stakeholders.
We are truthful in our interactions with patients, clients, and stakeholders and we do not offer, promise, provide, or accept anything of value in order to inappropriately influence a decision or gain an unfair advantage. We do not allow others to give bribes on our behalf. This applies to all interactions with our stakeholders.
Compliance with the laws and international standards for responsible business conduct inspires trust in our culture of integrity. We comply with all laws, regulations, policies, standards and procedures that apply to our business.
Remember that perception matters. Your behaviour can be considered a bribe or an improper advantage regardless of your intention.
3.1 Bribery and improper advantages
At Just Worldwide, we compete fairly and are responsible, ethical and transparent in our business.
We do not bribe or provide improper advantages. Bribes and improper advantages can be monetary such as cash payments or illegal rebates, but they may also include non- monetary items such as improper gifts, products, hospitality and meals, travel and accommodation, or other items or services that ultimately mean the transfer of value in return for special consideration. Keep in mind that when you give or receive gifts, hospitality or entertainment in interactions with third parties and external stakeholders, this may lead to a conflict of interest and be seen as a bribe or improper advantage.
However, legitimate business expenses for items such as meals, travel and accommodation may be explicitly allowed by local law, regulation and company policy depending on the recipient and the circumstances.
It does not matter whether you use your own private money or Just Worldwide’s funds to pay a bribe or improper advantage or do so via a third party. All are against this Code of Conduct.
Just Worldwide prohibits facilitation payments worldwide. A facilitation payment broadly means any unofficial transfer of value to a Public Official for taking routine governmental actions.
3.2 Fraud
We are committed to preventing and detecting fraud - we do not engage in any kind of fraud against Just Worldwide, any of our business partners or government entities. Generally, fraud means deliberately deceiving a person or company to unjustly obtain an unauthorised benefit, such as money, property or services:
3.3 Books and Records
We ensure the integrity of our business transactions by keeping documents and records organised, accurate, and complete.
Records such as invoices, employee expenses and any transfer of value to a company, organisation or individual outside Just Worldwide should reflect the nature of the business purpose, business transaction, and be truthful, complete and unaltered.
3.4 Conflicts of Interest
Our decisions are based on what is best for Just Worldwide and our clients, rather than any personal advantage.
We make decisions based solely on objective criteria and professional judgement, and are never improperly influenced by our personal, social, financial or political interests. Allowing a competing interest to interfere with good decision making can put our reputation for honesty and fairness at risk.
3.5 Data Privacy
We respect the personal data that we collect from our employees, patients, Healthcare Professionals (‘HCPs’), and other stakeholders. We are committed to complying with all applicable laws related to data privacy. When you use personal data as part of your work in Just Worldwide you must:
Further details on data privacy can be found here: Just Worldwide Privacy Notice | Just Worldwide. If in any doubt on any data privacy issue, please reach out to dataquery@just-worldwide.com.
3.6 Human Rights
We respect internationally recognised human rights. Our mission is to avoid infringing on the human rights of our employees, patients, workers in our supply chains, communities and other stakeholders. We strive to prevent and mitigate adverse human rights impacts with which we are involved, either in our own business operations or through business relationships. We promote a positive and inclusive work environment that respects the individual and is free from any form of discrimination or harassment.
Just Worldwide is committed to fostering a safe and respectful work environment. Any form of harassment towards staff, whether by employees, representatives, suppliers, or agents of those parties, will not be tolerated. If concerns of harassment are raised by any employee, we reserve the right to investigate promptly. Based on the findings, we may terminate the agreement immediately, without any fees or repercussions, to protect our staff and uphold our standards of conduct. By accepting this Code of Conduct both parties acknowledge and agree to adhere to this policy.
3.7 External support
We are socially responsible. We partner with and give contributions of our expertise to organisations in support of a wide range of charities. We never offer or give contributions to unduly influence the recipients or to undermine their independence. Support may not be connected with or conditioned upon the past, present or future prescribing, purchasing, or recommendation of any Just Worldwide proposal.
3.8 Social Media and Digital Solutions
We use social media and digital solutions in a compliant way, both for business communication and private purposes.
We never use social media to improperly promote Just Worldwide products. For business-related communication, we only use digital solutions that are controlled or approved by Just Worldwide for business-related communication and if we have permission to do so from all relevant stakeholders.
We support the responsible use of digital solutions and new technologies that contribute to better quality of work for our clients, and thereby ultimately patients.
3.9 Sustainability and the Environment
Just Worldwide is committed to leading by example in environmental and sustainable practices. By integrating sustainability into our procurement processes, we aim to create value for our company, our stakeholders, and the planet. We invite our suppliers and partners to join us on this journey toward a more sustainable future.
Just Worldwide is publicly committed to lowering its carbon emissions by 42% by 2030, as measured and calculated by SBTi, and published on CDP website. We annually calculate our emissions and offset these through Carbon Neutral Britain UK environmental planting schemes.
We continue to strive to improve our Ecovadis score annually by improving measures in Environment, Labour & Human Rights, Ethics, and Sustainable Procurement, in order to improve our Group’s performance across the board in all of these areas.
We ask that our partners and suppliers strive to improve in these areas also, and we will look to prioritise working with those suppliers that are doing so.
4.1 Public Officials
We interact with Public Officials ethically, responsibly, and transparently. We never give or offer anything of value to a Public Official to unduly seek influence.
The term Public Official broadly covers politicians, officers, and others employed in any governmental body, its departments, agencies or instrumentalities in companies owned or partially owned by a government, or in international governmental organisations (such as the UN). Most medical and scientific personnel are seen as Public Officials when they work in government-owned hospitals, clinics, universities or similar facilities. In many countries, Public Officials also include HCPs.
It is important that you recognise that our interactions with Public Officials are subject to strict international laws and local rules in the countries where we operate.
4.2 Healthcare Professionals and Healthcare Organisations
We believe that interactions with HCPs and Healthcare Organisations (‘HCOs’) have a profound and positive impact on the quality of patient treatment and future innovations.
We are committed to the highest ethical standards and compliance with applicable laws and regulations in every aspect of our relationship with HCPs and HCOs.
The terms HCP/HCO broadly cover members of the medical, dental, pharmacy or nursing professions or any other person or entity who, in the course of their professional activities, may prescribe, purchase, supply, recommend, or administer a medicinal product.
We interact with HCPs and HCOs in many ways, including our research / fieldwork and activities. All these interactions must be based on a valid scientific and business purpose and in compliance with all applicable laws and industry codes.
We never give or offer anything of value to HCPs or HCOs to unduly influence their decisions and we comply with all laws and regulations on transparency reporting.
4.3 Patients and Patient Organisations
At Just Worldwide we put the patient at the heart of every decision. We treat patient information with respect and protect their confidentiality.
We consider the exchange of information with and value insights from patients and patient organisations to be vital for our work with our clients. We are guided by the principle that a patient-centered business approach delivers better outcomes for patients.
We support empowerment of the patient voice and collaborate with patient organisations and other relevant stakeholders to improve prevention, treatment and access to quality care for people living with chronic diseases.
We comply with applicable local and international laws governing our interactions with patients and patient organisations. We ensure transparency, inclusiveness and high ethical standards in our interactions with patients and patient organisations. In addition, we respect the codes developed by individual patient organisations and their independence, as well as guidance from BHBIA and EPhMRA.
4.4 Third Party Representatives
We believe that partnering with others is paramount to achieving our goals to develop innovative and competitive solutions for patients’ unmet needs.
We hold ourselves to high ethical standards, and we also expect our representatives who work on our behalf or in our interest to meet the high standards of performance and integrity we set for ourselves. We encourage them to expect the same of their business partners.
There is a special focus on external companies or individuals that represent Just Worldwide in critical business matters, i.e. that provide certain services and, as part of the performance of such services, act on behalf of or in the interest of Just Worldwide towards Public Officials, HCP/HCOs, patients and patient organisations. Some of these services may be related to marketing activities on our behalf.
We refer to these companies or individuals as Third-Party Representatives (‘TPRs’). Before entering into an agreement with a TPR, we have a process to evaluate its integrity. If a TPR violates this Code, Just Worldwide will request immediate action and terminate the business relationship, if necessary.
Version 1.0, written by Chris Waters (Group CFO), April 2025
Just Worldwide provides market research and fieldwork support services to clients specialising in healthcare market research. In order to provide these services, Just Worldwide and its contracted service providers must at times collate, process and analyse personal data from individuals.
When we do this, we ask for your consent for a specific purpose that we make clear to you. We rely upon consent as the lawful basis for processing your personal data. This Privacy Notice applies to Just Worldwide and its companies operating within and outside of European Economic Area ("the EEA").
All Personal data collected by Just Worldwide will be used and stored only for the purpose of the specific market research project. Personal data will not be passed to any third party or made available in another database without your prior consent.
We have listed below the type of personal data we may collect and why:
The data collected for the market research project is intended exclusively to inform decision-making within the client company. Just Worldwide will pseudonymise and, where possible, anonymise all personal data provided by you as soon as possible.
We sometimes work with third party service providers for various purposes, including (i) recruitment of participants for market research projects (ii) interviewing on market research projects (iii) analysis of interviews (iv) transcription of interviews (v) Facilities where interviews take place (vi) video streaming companies and (vii) cloud storage IT providers. These third parties may process personal data as part of providing those services for us. We limit the information provided to service providers to that which is necessary for them to perform their functions. Our contracts with service providers require them to maintain the confidentiality of such information and to guarantee they comply with European data protection law.
Sometimes people from client companies, or their partners such as advertising agencies, want to listen in to or watch footage of the market research interviews. If this is the case we will always seek your prior consent and explain what types of people may be listening in or watching film recordings and why.
Personal data is securely stored by Just Worldwide for the minimum period required to effectively complete our work. Most projects last between 2 and 6 months and very occasionally, up to 12 months.
We delete personal data such as name, phone number, email address or physical address once participation in a market research interview is over.
Remaining personal data, such as audio and video recordings, will be stored for the minimum time period required and:
Deleted at the completion of a market research study, unless
A recording is required to be kept for longer for the purposes of auditing by the client company.
All remaining personal data will be securely stored and processed by the Just Worldwide or its approved service providers.
Any physical copies of personal data will be secured and deleted by Just Worldwide.
Just Worldwide is fully committed to protecting your privacy and data. All personal data is processed using up-to-date physical and electronic security, restricted access and routine employee and service provider training.
Your personal data may occasionally be transferred to countries outside the EEA that do not offer the same protection of personal data as in the EEA. However, Just Worldwide, and our service providers will use all reasonable actions to maintain the integrity and security of your personal data through electronic security, including use of encrypted file transfer. Where your personal data needs to be transferred outside the EEA for the purposes of a market research project, you will be informed and the country of destination will be specified. International transfers are only undertaken with your explicit prior consent.
You can ask us further clarifying questions on how your personal data is processed at any stage and have the right to –
You have the right to withdraw your consent for personal data processing at any point. Should you wish to, or have any further questions regarding your rights, you can do so by emailing dataquery@just-worldwide.com
We will respond to your request no later than 21 calendar days.
SMS Terms & Conditions (A2P-Compliant)
By providing your mobile number, you consent to receive SMS messages from Just Worldwide relating to scheduling, project updates, confirmations, and optional promotional offers (if opted in).
Sharing of Information
Your Rights
Just Worldwide to firma prowadzącą badania rynku i zapewniająca usługi realizacyjne dla klientów specjalizujących się w badaniach sektora ochrony zdrowia. Aby świadczyć usługi, firma Just Worldwide i jej podwykonawcy muszą zbierać, przetwarzać i analizować dane osobowe.
Gdy to robimy musimy uzyskać od Pana/i zgodę na konkretny cel, który przedstawimy w zrozumiały sposób. Pana/i zgoda jest dla nas podstawą prawną do przetwarzania Pana/i danych osobowych. Ta Nota Prywatności dotyczy firmy Just Worldwide i jej oddziałów działających poza Europejskim Obszarem Gospodarczym („EOG”).
Wszystkie Dane Osobowe zbierane przez firmę Just Worldwide zostaną wykorzystane i przechowywane na potrzeby konkretnego projektu badawczego. Dane osobowe nie zostaną przekazane żadnym osobom trzecim, nie zostaną także udostępnione w żadnej innej bazie danych bez uzyskania Pana/ zgody.
Poniżej znajduje się lista danych osobowych, które możemy zbierać i powodów, dla których to robimy:
1. Dane kontaktowe, takie jak Pana/i pełne imię i nazwisko, numer telefonu i/lub adres e-mail pozwalające nam przeprowadzić projekt badawczy.
2. Informacje związane z badaniem rynku np. informacje związane z Pana/i zawodem, zachowaniem lub zdrowiem, tak abyśmy mogli wybrać odpowiednich potencjalnych uczestników. Informacje te są zanonimizowane, tzn. usuwamy wszelkie dane osobowe i przypisujemy pseudonimy, np. unikatowe numery.
3. Imię i nazwisko, adres e-mail i szczegóły rachunku bankowego w celu przelania wynagrodzenia za udział w projekcie badawczym.
4. Nagrania audio i/lub wideo z wywiadów indywidualnych lub grupowych na potrzeby analizy i kontroli jakości prowadzonej przez agencję Just Worldwide i jej klientów. Nagrania wideo mogą być dostępne w wersji archiwizowanej, na przykład, mogą być to nagrania, które będziemy przechowywali w postaci plików, lub mogą być one udostępniane na żywo, np., materiał przekazywany w czasie rzeczywistym strumieniowo przez Internet. Nagrania te nie będą zawierały żadnych danych osobowych, takich jak Pana/i pełne imię i nazwisko
Dane zbierane na potrzeby projektu badawczego mają wyłącznie wspierać podejmowanie decyzji w firmie klienta. Just Worldwide opatrzy pseudonimem i – tam gdzie będzie to możliwe – zanonimizuje wszelkie dane, które Pan/i udostępni gdy tylko będzie to możliwe.
Czasami podejmujemy współpracę ze stronami trzecimi w różnych celach, włączając w to (i) rekrutację uczestników badania rynku (ii) wywiady w ramach badania rynku (iii) analizę wywiadów (iv) przygotowanie transkrypcji z wywiadów (v) wynajem pomieszczeń, w których prowadzone są wywiady (vi) zlecanie usługi przesył strumieniowy (vii) zlecanie usług informatycznych polegających na przechowywaniu w chmurze. Te strony trzecie mogą przetwarzać dane osobowe w ramach świadczenia dla nas powyższych usług. Ujawniamy zleceniobiorcom wyłącznie dane niezbędne wykonywania ich zadań. W naszych umowach ze zleceniobiorcami zawieramy wymóg zachowania poufności takich informacji, a także gwarancję przestrzegania europejskich przepisów dotyczących ochrony danych osobowych.
Czasami przedstawiciele zleceniodawcy lub inni partnerzy, tacy jak agencje reklamowe chcą przysłuchiwać się wywiadom badawczym lub oglądać nagrania. W takim przypadku zawsze najpierw prosimy uczestników o zgodę i wyjaśniamy kto może przysłuchiwać się nagraniom lub je oglądać i dlaczego
Dane osobowe są bezpiecznie przechowywane przez firmę Just Worldwide przez minimalny okres niezbędny do skutecznego wykonania naszego zlecenia. Większość projektów trwa od 2 do 6 miesięcy, czasami zaś do 12 miesięcy.
Usuwamy takie dane osobowe jak imię i nazwisko, nr telefonu, adres email lub adres zamieszkania po zakończeniu Pana/i udziału w badaniu rynku.
Pozostałe dane osobowe, takie jak nagrania audio i wideo, będą przechowywane przez minimalny niezbędny czas, a następnie:
Zostaną usunięte po zakończeniu badania, chyba że
Nagranie musi być przechowywane przez dłuższy czas na potrzeby kontroli ze strony zleceniodawcy.
Wszelkie pozostałe dane osobowe będą bezpiecznie przechowywane i przetwarzane przez firmę Just Worldwide lub zatwierdzonych przez nią zleceniobiorców.
Wszelkie fizyczne kopie danych osobowych zostaną zabezpieczone i usunie te przez firmę Just Worldwide.
Firma Just Worldwide dokłada wszelkich starań, aby chronić Pana/i prywatność i dane. Wszystkie dane osobowe są przetwarzane przy użyciu fizycznych i elektronicznych środków bezpieczeństwa, ograniczonego dostępu, a także regularnych szkoleń dla pracowników i zleceniobiorców.
Pana/i dane osobowe mogą być czasami przekazywane do krajów poza EOG, które nie zapewniają takiego samego poziomu ochrony danych osobowych jak EOG. Niemniej jednak, firma Just Worldwide lub nasi zleceniobiorcy będą podejmowali wszelkie zasadne kroki, aby zachować integralność i bezpieczeństwo Pana/i danych osobowych przy użyciu rozwiązań cyfrowych, włączając w to stosowanie szyfrowanego przesyłu plików. Jeżeli Pana/i dane będą musiały być przesyłane poza EOG na potrzeby badania rynku, zostanie Pan/i poinformowany/a o kraju docelowym. Międzynarodowy przesył danych odbędzie się wyłącznie jeżeli uzyskamy Pana/i bezpośrednią zgodę.
Może Pan/i zadać nam dodatkowe pytania wyjaśniające dotyczące tego jak Pana/i dane osobowe są przetwarzane na dowolnym etapie, a także ma Pan/i prawo do –
żądania dostępu do Pana/i danych osobowych, które przechowujemy
żądać zmian Pana/i danych osobowych, które przechowujemy, jeżeli nie są one dokładne lub kompletne
żądać od nas usunięcia Pana/i danych lub zaprzestania ich przetwarzania, poza pewnymi wyjątkami
żądać od nas ograniczenia przetwarzania Pana/i danych osobowych
poprosić nas o przesłanie Pana/i danych osobowych bezpośrednio do innej organizacji, jeżeli będzie to technicznie możliwe.
złożyć zażalenie (w wielu krajach) do stosownych organów odpowiedzialnych za ochronę danych, jeżeli będzie Pan/i miał/a jakieś wątpliwości dotyczące sposobu w jaki firma Just Worldwide przetwarza Pana/i dane osobowe.
Ma Pan/i prawo wycofać zgodę na przetwarzanie danych osobowych w dowolnym momencie. Jeżeli będzie to Pan/i chciał/a zrobić, lub będzie Pan/i miał/a dodatkowe pytania dotyczące swoich praw, może to Pan/i zrobić, wysyłając e-mail na adres dataquery@just-worldwide.com.
Na Pana/i zapytania odpowiemy nie później niż w ciągu 21 dni kalendarzowych.
