In this episode, we will explore the very hot topic of AI and more specifically AI language models and how they affect market research both in cautionary aspects as well as in the opportunities that it presents. We met with Dan Buckley, US Field Director at Just Worldwide US to get his perspective on the affects of these technologies on respondent quality as well as his perspectives on opportunities that exist for Fieldwork Agencies. We also met with Gabe Musker, a data scientist from Branding Science to speak about how he is using AI, and the opportunities that he sees that exist for researchers.
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