Atopic Dermatitis Patients and Caregivers

  Just Worldwide      6 May 2021     Fieldwork, Survey Programming

Atopic Dermatitis (Eczema) case study - our approach and recruitment method

Atopic Dermatitis Patients and Caregivers

Atopic Dermatitis (Eczema) is a common Dermatological condition with relatively new biologic treatments the client wanted to discuss.

Difficulties: The market chosen was Japan and the client was aiming to have as many patients and/or caregivers of pediatric patients agree to interviews with video.  Though common, Atopic  Dermatitis is not a topic Japanese respondents are eager to discuss and the main week of fieldwork was Japan’s Golden Week.

Methodology:

  • Patients – All 75 min TDIs (video preferred)

Recruitment Method:

  • Private social media groups and referrals
  • Timelines: 4 weeks total
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