Atopic Dermatitis (Eczema) case study - our approach and recruitment method
Atopic Dermatitis (Eczema) is a common Dermatological condition with relatively new biologic treatments the client wanted to discuss.
Difficulties: The market chosen was Japan and the client was aiming to have as many patients and/or caregivers of pediatric patients agree to interviews with video. Though common, Atopic Dermatitis is not a topic Japanese respondents are eager to discuss and the main week of fieldwork was Japan’s Golden Week.
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