Oncology Patients and Carers

  Just Worldwide      22 April 2021     Fieldwork, Survey Programming

Oncology (Gastric, Pancreatic, Colorectal, NSCLC) case study - our approach and recruitment method

Oncology Patients and Carers

AGI cancers, including colorectal cancer (CRC), gastric cancer (GC) and pancreatic cancer / pancreatic ductal adenocarcinoma (PDAC), represent poor survival rates with current therapies. This was a new opportunity for the Client. 

NSCLC - products are established, and there was a need of greater background understanding. 

Methodology: 

  • Physicians – All 60 min WATIS plus 3 PRFs
  • Patients – 60 min IDI with 30min video/ paper diary homework or 90min IDI (filmed)
  • PSO workers – All 60 min WATIS 

Recruitment Method:

  • Physicians via networking and recruiter databases 
  • Patients  recruitment through establishing strong relationships Charities, Support Groups and HCP referrals (where applicable)
  • Using social media to contact patient influencers/groups
  • Timelines: 6-8 weeks recruitment 
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